AI marketing tools: the 35 best in 2026, from research to campaigns

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Feedbaq collects real customer reactions to messages, designs and campaign ideas through a shared link. People answer by voice, by narrated desktop screen recording, or by text and multiple choice, and AI can ask follow-up questions about what they said.

You bring

A message, ad image, draft video or landing-page concept, questions about it, and the customers or prospects you invite

You get

Customer recordings with transcripts, choice results and replies to AI follow-up questions

Example

Show two AI-written value propositions to target buyers and ask what each promises; follow up on the claims they find vague or unconvincing.

Shortlist it if

You are a marketer or founder who needs customer evidence to choose or improve messaging and creative before publishing.

Choose it over

Another round of AI rewriting when you need real buyer reactions; Wynter when you can invite the relevant buyers yourself and want a self-service monthly plan.

Think twice if

Your main need is a recruited B2B panel or live ad performance: compare Wynter for the panel and Motion for creative analytics.

Price

$49 a month with every feature; free to connect your AI agent and build studies

Free plan

No free plan; building and previewing a study is free, publishing needs the plan

Anthropic’s general assistant for research, writing and analysis. Projects hold your context, and connectors let it read from and work in the tools you already use.

You bring

Briefs, interview notes, documents, data files and connected apps

You get

Positioning drafts, critiques of your copy, campaign briefs and long documents

Example

Add ten customer interview transcripts and your homepage to a project, then ask where the copy uses words no customer ever said.

Shortlist it if

You write long, source-heavy material such as positioning, case studies or strategy documents.

Choose it over

ChatGPT when the work is long writing and critique built on a large set of your own documents, such as interviews, reviews and past campaigns.

Think twice if

Your company already standardized on ChatGPT; a second general assistant rarely earns its cost.

Price

Pro $20 a month, or $17 a month billed annually; Team $25 a seat monthly or $20 billed annually

Free plan

Yes, with lower usage limits

OpenAI’s general assistant for drafting, research, analysis of uploaded data and connected apps, with agents on the business plans.

You bring

Prompts, files, spreadsheets and connected apps

You get

Drafts, cited research reports and analyses of the data you upload

Example

Upload last quarter’s campaign export, ask which channels drove trial signups, then draft a brief and check it against your approved claims.

Shortlist it if

Your team already uses it, or you want one tool for drafting, quick data analysis and research.

Choose it over

Claude when you also want image generation in the same subscription, or your company already pays for ChatGPT Business.

Think twice if

You need answers from real buyers; it can reason about an audience, but it cannot ask one.

Price

Plus $20 a month; Business $25 a seat monthly or $20 billed annually, two seats minimum

Free plan

Yes

An answer engine that searches the web and your files and shows the source behind each part of the answer.

You bring

A research question, plus files if you have them

You get

A cited answer, or a longer deep-research report with links to every source

Example

Build a sourced overview of five competitors’ pricing and positioning, then open the cited pages before you quote anything.

Shortlist it if

You research markets, competitors or trends and need to see where each claim came from.

Choose it over

Gemini Notebook when the answer is on the open web and you don’t have the documents yet.

Think twice if

You plan to reuse findings without reading the sources; a citation shows where a claim came from, not that it is right.

Price

Pro $20 a month; Enterprise Pro $40 a seat a month or $400 a year

Free plan

Yes, with limited Pro searches

Google’s research notebook. It answers only from the sources you add and links each answer back to the passage it came from.

You bring

Your own sources: call and interview transcripts, reports, PDFs and web pages

You get

Cited answers, briefing notes and audio overviews of your material

Example

Add 20 sales call transcripts and two analyst reports, ask which objections come up most, and read the quotes behind each one.

Shortlist it if

You have a pile of research material and want answers that stay inside it.

Choose it over

Perplexity when the evidence is already in your documents, and a general assistant when every answer must point to a source.

Think twice if

Your sources are thin or one-sided; the notebook can only be as complete as what you put in.

Price

Free; higher limits come with Google AI plans and qualifying Workspace or Cloud plans

Free plan

Yes; since 2 September 2026, limits depend on how much compute you use and refresh every five hours

A B2B message-testing service. It shows your page or message to verified professionals in the job roles you sell to and returns their reactions.

You bring

A landing page, message or design, plus the job roles of your buyers

You get

Scored, written reactions from people in those roles, section by section

Example

Test whether finance leaders understand your pricing page before you spend on paid traffic to it.

Shortlist it if

You sell B2B and cannot easily reach enough buyers in the target role yourself.

Choose it over

Asking an AI assistant to play your buyer; Wynter’s answers come from real people in the role.

Think twice if

You want to test every week on a small budget; at $899 a test, your own customers are a cheaper audience.

Price

From $899 a test, pay as you go; annual plans from $20,000 a year

Free plan

No; tests with your own panel are free

An AI automation platform for building agents and workflows that read from your business tools, apply AI models and hand the result to a person.

You bring

Connected apps and data, a goal, and instructions for each AI step

You get

Agents and workflows that run on a schedule or trigger and deliver results to the tools you connect

Example

Every Monday, check competitors’ sites for launches, summarize what changed with links, and post a sourced brief in Slack for review.

Shortlist it if

Your team repeats the same research or reporting steps each week, and each run needs reading and judgment.

Choose it over

Zapier when the steps need AI reasoning, and n8n when marketers will build and maintain the workflows without an engineer.

Think twice if

Nobody will own the workflows; agents need context, testing and a person who checks the output.

Price

Pro $37 a month with 20,000 credits and unlimited seats; Enterprise custom

Free plan

No; a 14-day Pro trial, card required

Watch the extra costs

Model calls, tool calls and compute time use credits, plus an 8% orchestration fee; extra credits cost $0.005 each

A workflow automation platform with AI agent steps, app integrations and MCP support. You can use n8n’s cloud or host it yourself.

You bring

Workflows you build from triggers, app steps, code and AI agent steps

You get

Automations that run in n8n’s cloud or on your own servers

Example

Collect competitor updates from feeds and newsletters, have an AI step classify them, and send a digest to a reviewer before sales sees it.

Shortlist it if

Someone on the team is technical, and you want control over hosting, data and logic.

Choose it over

Zapier and Gumloop when you need self-hosting, custom code, or a price per workflow run instead of per step.

Think twice if

No one on the team can fix a workflow when an app’s API changes.

Price

Cloud Starter €20 a month billed annually for 2,500 executions; Pro €50 for 10,000

Free plan

Free self-hosted Community Edition; cloud trial without a card

Watch the extra costs

Self-hosting means paying for servers, and AI steps bill through your model provider

The established app automation platform, now with AI steps, agents, chatbots, tables and an MCP server.

You bring

A trigger in one app and the actions you want in others

You get

Zaps that move and transform data between your apps, with AI steps where text needs writing or sorting

Example

When a demo request comes in, enrich the company, have an AI step draft a short account brief, and post it to the sales channel for review.

Shortlist it if

You need dependable connections between common marketing apps, built by people who don’t code.

Choose it over

n8n when nobody wants to maintain infrastructure, and Gumloop when the job is mostly moving data with AI as one step.

Think twice if

Your workflows run at high volume; every step uses tasks, AI steps included, and Agents and Chatbots bill separately.

Price

Professional from $19.99 a month billed annually, or $29.99 monthly; Team from $69 billed annually, or $103.50 monthly

Free plan

Yes: 100 tasks a month, two-step Zaps

Watch the extra costs

AI steps draw on the same task allowance as other steps; Agents and Chatbots are add-ons with their own allowances

A B2B data platform that enriches lists of companies and people from many data providers, with an AI agent, Claygent, that researches each row on the web.

You bring

A list of target accounts or contacts, and the questions you want answered about each

You get

An enriched table with contact data, company signals and AI-written research notes per row

Example

Find companies that hired a head of revenue operations this quarter, research each one’s stack, and draft an opening line for a rep to edit.

Shortlist it if

You run account-based or outbound programs and your account research is manual.

Choose it over

A general automation tool when the job is account research, because Clay queries several data providers in turn for each row.

Think twice if

Nobody will own the tables; actions and data credits are separate meters, and a badly built table spends both.

Price

Launch from $167 a month billed annually, or $185 billed monthly; Growth from $446 billed annually, or $495 monthly

Free plan

Yes: 500 actions and 100 data credits a month, up to 200 rows per table

Watch the extra costs

Data credits are sized separately from actions, and some AI and data providers bill by use

An SEO content tool that guides a draft against the pages that rank for its topic, and now tracks how your brand appears in AI answers.

You bring

A target keyword or an existing article, plus your brand knowledge

You get

A content brief, an optimization score with term and structure suggestions, and AI visibility tracking

Example

Rework an existing comparison article against its topic, publish it, then watch the related AI prompts week by week.

Shortlist it if

Writers or editors produce search content page by page and want clear guidance in the editor.

Choose it over

AirOps when you want an editor-level tool with a published price, and Semrush when writing, not keyword research, is the daily job.

Think twice if

You read the content score as a ranking promise; it is a recommendation, and rankings depend on much more.

Price

Standard €99 a month billed yearly; Pro €182; monthly billing costs more

Free plan

A free start is offered; its limits are not published

Watch the extra costs

Standard tracks 25 AI prompts weekly; daily tracking needs Pro or the €82 AI Search Analytics plan

A content operations platform that links AI-search data to content production, with brand kits, knowledge bases, workflow tasks and CMS publishing.

You bring

Your brand kit, knowledge base, target topics and a CMS connection

You get

Briefs, new pages and refreshes of existing pages, grounded in your sources and moved through review

Example

Find the buyer questions where AI answers cite competitors but not you, then draft source-grounded updates to your pages for an editor to approve.

Shortlist it if

You run a content program across dozens or hundreds of pages and want the same workflow to run on each one.

Choose it over

Surfer when the bottleneck is producing and refreshing many pages, and Jasper when search data should decide what you write.

Think twice if

You publish a few articles a month; the setup costs more effort than it saves.

Price

Solo, Pro and Enterprise plans; prices not published

Free plan

14-day trial with 50,000 workflow credits, no card

Watch the extra costs

Usage is metered in tasks: 35,000 a month on Solo, 100,000 on Pro, then $0.025 a task on Solo

An SEO research suite for keywords, competitors and site audits that also tracks your brand’s visibility in AI search.

You bring

Your domain, competitors’ domains and the topics you care about

You get

Keyword and traffic estimates, competitor gaps, site issues and AI visibility for the prompts you track

Example

Find a topic competitors rank for and you don’t, compare the top pages, write yours, then monitor the related AI prompts.

Shortlist it if

You want keyword research, competitor research and AI visibility in one subscription.

Choose it over

Peec AI or Profound when AI visibility is one part of a wider SEO job, and Surfer when deciding what to write matters most.

Think twice if

You treat its traffic figures as fact; they are third-party estimates, not your analytics.

Price

SEO + AI Search Starter €190 a month, or €158.40 a month billed annually; SEO-only plan from €134 a month

Free plan

Free account: 10 reports a day and one demo project

Watch the extra costs

Extra users and other toolkits cost more, and prices vary by region

An AI content platform for marketing teams. It stores brand voices, product knowledge and audiences and applies them in its canvas and agents.

You bring

Brand voices, knowledge assets, audience profiles and a campaign brief

You get

On-brand copy across formats: emails, ads, landing page sections, social posts and articles

Example

Turn one approved launch brief into email, ad and social variants for three audiences, all in the same voice.

Shortlist it if

Several writers or an agency produce marketing copy that must sound like one brand.

Choose it over

Claude or ChatGPT when brand voice and audiences must be shared across a team, and WRITER when you want a self-serve seat price.

Think twice if

One or two people do the writing; a general assistant with a style guide covers most of it.

Price

Pro $69 a seat monthly or $59 billed annually; Business custom

Free plan

No; a 7-day trial

Watch the extra costs

On Business, GEO reports and agent actions use workspace credits on top of the platform fee

An enterprise AI platform where teams build agents and playbooks grounded in a company knowledge graph, brand rules and approved claims.

You bring

Company knowledge, brand guidelines, approved claims and the workflows you want to standardize

You get

Governed agents and playbooks that produce content within your brand rules

Example

Build a playbook that turns a product update into release notes, a customer email and sales talking points from approved claims only.

Shortlist it if

You work in a large or regulated company where legal, brand and IT need control over how AI is used.

Choose it over

Jasper when governance, data controls and a company-wide rollout matter more than a quick start.

Think twice if

You are a small team; the setup and enterprise buying process are hard to justify.

Price

Starter for up to five users, price not published; Enterprise custom

Free plan

14-day Starter trial, no card

Watch the extra costs

Enterprise adds consumption credits

A focused AI-search analytics tool that tracks brand mentions, relative visibility and cited sources for the prompts you choose.

You bring

A set of buyer prompts, your brand, your competitors and the AI models to check

You get

Daily reports of relative visibility and cited sources per prompt and model

Example

Track 50 questions buyers ask about your category across three models and see which review sites and articles the answers cite.

Shortlist it if

You want AI visibility tracking at a published price, without an enterprise contract.

Choose it over

Profound when you want focused monitoring you can buy today, and Semrush when you don’t need a full SEO suite.

Think twice if

You expect the tool to change the answers; it measures visibility, and earning citations is separate work.

Price

Starter $95 a month (50 prompts, three models); Pro $245; Advanced $495; about 15% less billed annually

Free plan

None listed

Watch the extra costs

More prompts, projects or countries need a higher plan

An enterprise AI-search platform that tracks how answer engines mention and cite your brand, with an AI Marketer to plan and act on the gaps.

You bring

Your brand, competitors and the buyer prompts you want tracked

You get

Visibility and citation reports across up to nine answer engines, plus AI Marketer workflows for content fixes

Example

See which sources ChatGPT and Google AI Overviews cite when buyers ask for tools in your category, then plan which pages to update.

Shortlist it if

You are a larger brand that needs broad answer-engine coverage, source analysis and vendor support.

Choose it over

Peec AI when you need more engines, enterprise controls and help turning findings into content work.

Think twice if

You need a self-serve plan; after the trial, pricing is by quote.

Price

Enterprise on request

Free plan

7-day trial: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews

A design platform with AI image, copy and editing tools and brand kits. Canva Grow adds ad creation, publishing and performance insights.

You bring

Your brand kit, a campaign idea, product images and connected ad accounts

You get

On-brand social posts, ads, presentations and videos in every size, plus ad performance reports

Example

Turn one campaign concept into feed, story and banner sizes, publish the ads to Meta from Canva Grow, and see which versions perform.

Shortlist it if

Marketers without design training produce most of your everyday assets.

Choose it over

Recraft or Firefly when you need many formats, shared brand kits and ad publishing in one place.

Think twice if

You need a distinctive illustration style; Recraft or Midjourney give more control over the look.

Price

Pro $144 a year per person; Business $250 a year per person

Free plan

Yes; Canva Grow is on every plan, but Free connects fewer ad accounts and limits AI ad generation

Watch the extra costs

AI usage limits and add-ons apply; Grow Insights, the ad analytics, comes with Business

An AI image tool built for brand graphics: vectors, illustrations, icons and product images in a consistent style.

You bring

A style reference or brand colors, and a prompt for each asset

You get

Editable SVG vectors and raster images in one style, plus video on Pro

Example

Create a family of 20 feature illustrations for a site relaunch and hand the designer editable vectors.

Shortlist it if

You need a set of graphics that look like they belong together, in a format a designer can edit.

Choose it over

Midjourney when you need editable vectors and a consistent style more than exploration, and Canva for custom illustration.

Think twice if

You want to use the free plan for work: free images are public and come without commercial rights.

Price

Basic $10 a month billed annually ($120), 1,000 credits; Pro $16 a month billed annually ($192), 2,000 credits

Free plan

Yes, but images are public and have no commercial license

Watch the extra costs

The API is billed separately

An image and video generator with a strong aesthetic, used for moodboards, concept art and campaign art direction.

You bring

Text prompts and reference images

You get

High-quality images for exploring visual directions, and short animated clips

Example

Generate four moodboards for a seasonal campaign before you brief a photographer or designer.

Shortlist it if

You need to explore visual directions quickly before you commit to a shoot or a design.

Choose it over

Firefly or Canva when you are still choosing the look of a campaign.

Think twice if

Your company earns more than $1 million a year; you then need Pro or Mega to own and use the images commercially.

Price

Basic $10 a month; Standard $30; Pro $60; Mega $120

Free plan

No

Adobe’s generative AI app for images, video and audio. It offers Adobe’s own models and partner models and works with the rest of Adobe’s tools.

You bring

Prompts, reference images and existing assets from your Adobe files

You get

Generated and edited images, video clips and audio for campaigns

Example

Extend a product photo to a new banner size, generate background variants, and finish the layout in Photoshop.

Shortlist it if

Your designers already work in Adobe Creative Cloud.

Choose it over

Midjourney or Canva when assets must move straight into Photoshop, Illustrator or Premiere.

Think twice if

You use partner models for commercial work; their terms differ from Adobe’s own models, so check each one.

Price

Standard $9.99 a month (2,000 credits); Pro $19.99 a month (4,000 credits)

Free plan

Yes: a daily allowance of free generations

Watch the extra costs

Video and premium models use credits

An AI tool that turns notes, documents or a prompt into designed presentations, documents, web pages and social posts that you can edit and share.

You bring

A prompt, an outline or a source document

You get

An editable, designed deck or document to present, share as a link or export

Example

Turn a launch brief into a 12-slide stakeholder deck, then fix the facts and layout before the meeting.

Shortlist it if

You make many internal or sales decks and want a designed first draft quickly.

Choose it over

Canva when you start from text and want the slide structure built for you.

Think twice if

The deck goes to an important audience without review; generated slides need fact and design checks.

Price

Plus $9 a seat a month, Pro $18 and Ultra $90, billed annually; Business $40 a member a month billed annually

Free plan

Yes: 400 credits at signup and up to 10 slides per prompt

Watch the extra costs

Premium models, the Agent and the API use credits

A video and podcast editor where you edit the recording by editing its transcript. Its AI co-editor, Underlord, cleans up audio, cuts and makes clips.

You bring

Recorded webinars, podcasts, interviews or screen recordings

You get

An edited video or episode, cleaned audio, captions and short clips

Example

Turn a recorded webinar into a tight 20-minute episode and five short clips for social.

Shortlist it if

You have recordings and need them edited, without a video editor on the team.

Choose it over

OpusClip when you want to decide what goes into each cut, and Runway when the footage already exists.

Think twice if

You need new footage made from nothing; that is Runway’s job.

Price

Hobbyist $24 a month or $16 billed annually; Creator $35 or $24

Free plan

Yes: one media hour a month and 100 one-time AI credits

Watch the extra costs

Media hours and AI credits cap use (Creator: 30 hours and 800 credits a month)

An AI repurposing tool that finds highlights in a long video, reframes them for vertical formats and adds captions.

You bring

A long video or a link to one

You get

Ranked short clips, reframed and captioned, ready to review and publish

Example

Turn a 60-minute webinar into 15 vertical clip candidates and pick the five worth posting.

Shortlist it if

You publish short-form video regularly from podcasts, webinars or livestreams.

Choose it over

Descript when turning one long video into many clips quickly matters more than control over each edit.

Think twice if

You read its virality score as a forecast; it is the model’s estimate, not promised views.

Price

Starter $15 a month (150 credits); Pro $29 monthly or $174 a year (300 credits, two seats)

Free plan

Yes: 60 credits, watermarked exports and a three-day export window

A generative video platform for creating and editing footage from text, images and video, with a choice of models and 4K upscaling.

You bring

A storyboard, prompts, reference images or existing clips

You get

Generated video shots, edited clips, images, voice and sound effects

Example

Create short concept footage from a storyboard to pitch an ad idea before you pay for a shoot.

Shortlist it if

You need new footage or effects that would otherwise need a shoot.

Choose it over

HeyGen or Synthesia when the video needs scenes and motion, not a presenter talking to camera.

Think twice if

You expect a finished ad from one prompt; plan for several rounds of generation and editing.

Price

Standard $15 a month or $12 billed annually (625 credits); Pro $35 or $28 (2,250 credits)

Free plan

125 one-time credits

Watch the extra costs

Credit cost varies by model

An AI video tool for presenter-led videos: a stock or custom avatar reads your script, with voice cloning and translation.

You bring

A script, an avatar (stock or your own) and the target languages

You get

Presenter videos and translated versions of them

Example

Localize a two-minute product explainer into Spanish, German and Japanese from one approved script.

Shortlist it if

You make explainers, sales videos or localized versions that would otherwise need a presenter on camera.

Choose it over

Synthesia for marketing videos made by individuals or small teams; Synthesia leans toward training libraries and enterprise review.

Think twice if

Your audience expects a real person; avatars suit explainers better than founder or customer stories.

Price

Creator $29 a month or $24 billed annually (600 credits); Pro $49 a month (1,000 credits, 4K)

Free plan

Yes: three videos a month, up to one minute each

Watch the extra costs

Credits limit how much you generate; Business is $149 a month plus $20 per extra seat

An AI video platform for presenter-led explainers and training, with templates, avatars, dubbing and team collaboration.

You bring

A script or document, a template and an avatar

You get

Presenter videos you update by editing text, with dubbed language versions

Example

Update a product tutorial after an interface change by editing the script, without reshooting a presenter.

Shortlist it if

You maintain a library of tutorials, onboarding or training videos that change often.

Choose it over

HeyGen when templates, review workflows and enterprise controls matter to a team.

Think twice if

You need spontaneous, personal footage; scripted avatars read as formal.

Price

Starter $29 a month, Pro $89 a month, billed monthly; Enterprise custom

Free plan

Yes: Basic, about 10 minutes of watermarked video a month

Watch the extra costs

Paid plans add credits on top of the free 10 minutes: about 12 more minutes of video a month on Starter, about 60 on Pro

An AI ad production tool for paid social. AI actors deliver your script as UGC-style video ads, with product scenes, captions and translation into 30+ languages.

You bring

An approved ad script, hooks, product images and target languages

You get

Actor-led video ad variants with captions and edits

Example

Generate ten hook variants of one script with different actors for a Meta creative test.

Shortlist it if

You test many paid-social video variants, and actor-led formats work for your brand.

Choose it over

HeyGen when the output is short ad creative rather than explainers.

Think twice if

You would present the actors as customers; they are synthetic and must not pass as real testimonials.

Price

Not published

Free plan

Free trial

An AI audio platform for speech, voice cloning, dubbing, music and sound effects.

You bring

A script, a stock voice or a consented voice sample, and target languages

You get

Voiceovers, dubbed audio and music for videos, ads and podcasts

Example

Narrate a product demo, then make Spanish and French versions in the same voice.

Shortlist it if

Audio quality matters and you produce voiceovers or localized audio regularly.

Choose it over

The built-in voices in video tools when you need more control over voice, delivery and languages.

Think twice if

You would clone a voice without written consent, or use free-plan audio commercially.

Price

Starter $6 a month (30,000 credits, commercial license); Creator $22 a month (121,000 credits)

Free plan

Yes: 10,000 credits a month, no commercial license

Watch the extra costs

Credits vary by action; the API and Agents are separate products

A website builder for marketers and designers, with AI page generation, a CMS, hosting and optional A/B testing and localization.

You bring

A design brief or prompt, your brand assets and copy

You get

A published, responsive marketing site or landing page that marketers can edit

Example

Launch a campaign landing page from a design brief, then change the headline yourself the next day.

Shortlist it if

You want to own the marketing site and ship pages without engineering tickets.

Choose it over

Lovable when the job is a polished site with a CMS and hosting, and no logins or stored data.

Think twice if

The page needs app logic such as accounts or a database; Framer builds sites.

Price

Basic $10 a month, Pro $30 a month, billed yearly; extra editors $20 a month each

Free plan

Yes: Framer domain, 1 GB bandwidth and 500 AI credits

Watch the extra costs

A/B testing costs $50 per 500,000 events; localization $20 per locale

A prompt-to-app builder that creates and deploys working web apps, with hosting, data and AI features built in.

You bring

A description of the page or tool you want, then follow-up prompts

You get

A deployed web app or microsite that you keep changing by prompt or in code

Example

Build an ROI calculator for a campaign that saves each visitor’s answers for the sales team.

Shortlist it if

Your campaign needs something interactive, such as a calculator, quiz or small tool, and engineers are busy.

Choose it over

Framer when the campaign needs app logic and stored data.

Think twice if

It will handle customer data in production; have an engineer review sign-in, data handling and security first.

Price

Pro from $25 a month, or $21 a month billed annually (100 credits); Business from $50 a month

Free plan

Yes: 5 build credits a day, up to 30 a month, plus monthly grants of 20 credits for hosting and 4 for AI in your app

Watch the extra costs

Credits cover building, hosting and AI in your app; Pro top-ups cost $15 per 50 credits

A messaging platform that sends email, push and other messages triggered by what people do in your product, with AI help for segments and workflow steps.

You bring

Product events and customer attributes from your app or data warehouse

You get

Behavior-triggered journeys and segments, with AI-assisted segment building and LLM steps in workflows

Example

When a trial user connects a first integration, send a tailored next-step email; if they stall for three days, send a different one.

Shortlist it if

Your product sends reliable event data and you want lifecycle messages to react to it.

Choose it over

HubSpot when messages should follow product behavior rather than CRM stages.

Think twice if

Your event tracking is incomplete and nobody can fix it soon; every journey depends on those events.

Price

Essentials from $100 a month billed monthly (5,000 profiles, 1M emails); Premium from $1,000 a month billed yearly

Free plan

No; startups that raised under $10M can apply for a free year

Watch the extra costs

More profiles, extra emails ($0.12 per 1,000) and other channels add cost; AI features differ by plan, and the AI Agent is in beta

A CRM-based marketing suite for email, forms, landing pages and automation, with Breeze AI assistants and agents that work on your CRM data.

You bring

Your CRM contacts, deals and lifecycle stages

You get

Campaigns, emails, landing pages and workflows tied to contact records and revenue reports

Example

Invite contacts on open deals to a webinar based on their lifecycle stage, then report on the pipeline the campaign touched.

Shortlist it if

Marketing and sales share one CRM and you want AI where the customer data already lives.

Choose it over

Customer.io when marketing runs on CRM contacts and sales stages, and standalone AI writers when content must connect to the CRM.

Think twice if

You only need AI writing; the agents you get depend on the hub and tier you buy.

Price

Starter $20 a seat a month; Professional $890 a month with three seats; Enterprise $3,600 a month with five

Free plan

Yes: free tools for up to two users

Watch the extra costs

Onboarding fees of $3,000 on Professional and $7,000 on Enterprise; contacts and Breeze credits add cost

A social media scheduling tool with an AI assistant for drafting and adapting posts, and analytics for each channel.

You bring

Posts, links and images, and the channels you publish to

You get

Drafts adapted to each platform, a publishing queue and performance reports

Example

Turn one article into LinkedIn and Instagram posts, schedule them across the week, and check what worked.

Shortlist it if

You publish to several social channels and want a simple, affordable queue.

Choose it over

Larger social suites when a small team needs scheduling, light AI help and analytics at a price per channel.

Think twice if

You manage many channels; the price grows with each one.

Price

Essentials $5 per channel a month billed yearly; Team $10 per channel a month billed yearly

Free plan

Yes: three channels, 10 scheduled posts per channel, one user

A creative analytics platform for paid ads. It tags your ads by creative elements, shows which ones drive results and includes an AI analyst, Runneth.

You bring

Connected ad accounts and your ad creative

You get

Creative performance reports, tagged patterns, competitor inspiration and briefs for the next variants

Example

Find the hooks behind last month’s best ads and send the creative team a brief for three new variants in Slack.

Shortlist it if

You spend enough on paid social that creative decisions move results, and you make new ads every week.

Choose it over

Ad platform reporting when you need to compare hooks, formats and other creative elements across many ads.

Think twice if

Your ad spend is small; at $750 a month, Canva Grow Insights on Canva Business is a cheaper first step.

Price

Starter $750 a month up to $50,000 monthly ad spend; Pro $1,200 above that; Growth on request above $125,000

Free plan

No; a free trial

Watch the extra costs

Seats and ad accounts are unlimited; Runneth has an AI token allowance