The 25 best customer feedback tools in 2026, by the job you need done

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Feedbaq runs studies through a shared link: people answer by voice, by a narrated screen recording on desktop, or by text and multiple choice, with no account or app. An AI can ask follow-up questions about what each person said.

You bring

A short study of questions, each of which can show an image or video, and the customers you send the link to

You get

Voice and screen answers with transcripts, typed and multiple-choice answers, and up to three AI follow-ups per question

Example

Ask users who stalled in setup to share their screen and talk you through where they got stuck.

Shortlist it if

You are a founder, PM or designer who needs customers to explain friction, churn or a proposed change, without scheduling interviews.

Choose it over

Tally or Typeform when hearing someone explain or show the problem matters; Voxpopme when you want self-service voice and screen studies without an enterprise contract.

Think twice if

Your main job is an in-app NPS trigger or recruiting a new audience: compare Refiner for targeting and Voxpopme for recruitment and services.

Price

$49 a month with every feature; free to connect your AI agent and build studies

Free plan

No free plan; building and previewing a study is free, publishing needs the plan

Tally builds forms the way you write a document, with conditional logic, file uploads and payments. The free plan does not cap forms or responses, subject to fair use.

You bring

Questions typed into a page, with optional logic and upload fields

You get

A shareable form and a table of its responses

Example

Put a short feedback form on your help page that lets people attach a screenshot.

Shortlist it if

You need a free, simple form today and typed answers are enough.

Choose it over

Typeform when cost matters more than presentation; Formbricks when you do not need in-app surveys.

Think twice if

You need to target users inside your product, or the reasons behind short typed answers.

Price

Pro $29 a month; Business $89 a month or $890 a year

Free plan

Yes: unlimited forms and responses, subject to fair use

Typeform builds polished forms that show one question at a time. Specialist plans such as Talent add video answers and Clarify with AI, which asks a respondent to clarify an answer.

You bring

Your questions, branching logic and brand styling

You get

A branded form and its typed answers, sent on to your other tools through integrations

Example

Send paying customers a post-onboarding questionnaire that looks like your product and skips questions that do not apply.

Shortlist it if

The form faces customers and its design reflects on your brand.

Choose it over

Tally when presentation is worth paying for; Survicate when you do not need in-app targeting.

Think twice if

You want follow-up questions or video on a budget: both sit on the higher specialist plans.

Price

Basic $28 a month billed annually or $39 monthly, 100 responses a month; the page shows other figures in places, so confirm at checkout

Free plan

Yes; the pricing page did not show its response cap when we checked

Watch the extra costs

Video answers and Clarify with AI need a specialist plan such as Talent.

An enterprise research platform for video surveys and AI-led voice interviews, with participant recruitment and an AI insights repository. Its site quotes researchers at Microsoft, Airbnb and Wendy’s.

You bring

A study brief, the audience you need and, if you buy them, recruitment and research services

You get

Video and voice responses, AI-generated insights and clips you can cut into a showreel

Example

Compare two packaging concepts with a recruited audience, then share a showreel of the clearest reactions.

Shortlist it if

An enterprise insights team wants video evidence, recruitment and services from one vendor.

Choose it over

Feedbaq when you need recruited participants, camera video or a vendor that runs the research with you.

Think twice if

You only want to send a link to your own customers: an enterprise contract is more than that job needs.

Price

Enterprise contract

Free plan

None published

Watch the extra costs

Recruitment and services are scoped separately; ask for both in the quote.

Refiner shows short surveys inside a SaaS web or mobile app, targeted by who the user is and what they just did. It is built for NPS, CSAT, onboarding and cancellation surveys, and tags open answers with AI.

You bring

User attributes and product events from your app, plus two or three questions

You get

Answers tied to each user and account, with AI tags on open text, filterable by plan or segment

Example

Show a cancellation survey to users who open the cancel page, then compare the reasons by plan.

Shortlist it if

You run a B2B SaaS product and want a focused in-app survey tool rather than a research platform.

Choose it over

Survicate when a modest user base answers a lot, since paid plans include unlimited responses; Sprig when you need surveys, not a research program.

Think twice if

You have a very large active audience and ask rarely: pricing by monthly active users then works against you.

Price

Essentials and Growth are priced by monthly active users, 17% less billed annually; no amount displayed when we checked

Free plan

Yes: 25 responses a month, after a 30-day trial capped at 100 responses

Watch the extra costs

Event-based targeting and advanced integrations are on Growth, not Essentials.

Sprig is a product research platform for in-product surveys and studies, with AI research agents that help design a study, field it and synthesize the answers. Its customer stories include Thumbtack and Notion.

You bring

A research question, a segment of your users and the product moment to ask at

You get

Targeted responses and AI-synthesized findings, with the participant answers behind them

Example

Show two onboarding concepts to new users and read why each group preferred one.

Shortlist it if

A product or research team runs studies every month and wants them in one platform.

Choose it over

Refiner or Survicate when you need help designing and synthesizing studies, not only delivering surveys.

Think twice if

You ask a few questions a quarter: a sales-led contract is a lot for that.

Price

Enterprise contract, priced by response volume, capabilities and deployment

Free plan

None on the current pricing page; older free-plan descriptions are out of date

Survicate sends targeted surveys in your web app, mobile app, website, email or by link, and keeps the answers in a Research Hub with an AI research assistant and an MCP server.

You bring

Questions, a channel and targeting rules, such as users who activated this week

You get

Answers with each respondent’s attributes, from every channel, in one place

Example

Ask recently activated users what almost stopped them during setup, then filter the answers by segment.

Shortlist it if

You run recurring surveys across several channels, not only inside the app.

Choose it over

Refiner when you also survey by email, on the website and by link; Typeform when targeting matters more than form design.

Think twice if

You want AI follow-up questions on a small budget: the pricing page lists them on Pro and Enterprise only.

Price

Growth from $114 a month billed annually: 250 responses and 1,000 data points a month, 10 seats

Free plan

No free plan: a 10-day trial with up to 25 responses

Watch the extra costs

AI follow-up questions and AI categorization start on Pro, from $349 a month.

Formbricks is an open-source survey platform for link, website and in-app surveys. You can use its cloud or host it yourself, and it has an MCP server.

You bring

Questions, plus its SDK in your app or site for in-product surveys

You get

Responses stored in its cloud or on your own servers, routed to your tools through integrations and webhooks

Example

Ask new signups what they came to do, and send each answer to your CRM.

Shortlist it if

You want control over where survey data lives, or a free tier that covers both link and in-app surveys.

Choose it over

Refiner or Survicate when self-hosting or data control matters; Tally when you also need in-app targeting.

Think twice if

No one on your team wants to run a server: self-hosting is ongoing operations work.

Price

Pro $74 a month for 2,000 responses; Scale $325 a month for 5,000; two months free on annual billing

Free plan

Yes: Hobby, 250 responses a month, one workspace, link and in-app surveys

Watch the extra costs

AI topic labeling is an enterprise add-on listed with Scale; Hobby and Pro do not include it.

Enterpret connects feedback from support, sales calls, reviews and surveys to account and business data, so you can see which problems affect which customers. The vendor names Canva, Notion, Descript and ElevenLabs as customers.

You bring

Support tickets, call transcripts, reviews and survey comments, plus account, plan and revenue attributes

You get

Themes that stay current as feedback changes, and cited answers about which customers each problem affects

Example

Ask which onboarding complaints come from accounts up for renewal this quarter, and open the tickets behind the answer.

Shortlist it if

Feedback arrives through many channels and you need to tie it to revenue or retention.

Choose it over

Dovetail or Looppanel when the input is operational feedback at volume, not research interviews.

Think twice if

You have one survey and a few hundred comments: this is a bigger operational commitment than that needs.

Price

Enterprise contract

Free plan

None published

Chattermill analyzes continuous feedback from surveys, support tickets and app reviews for themes, sentiment and emerging issues. Its Lyra Agent flags new issues without being asked. The vendor names Uber, HelloFresh, H&M and E.ON Next as customers.

You bring

Survey comments, support tickets, app reviews and other feedback streams

You get

Recurring customer-experience problems and their trends, with sentiment and quotes as evidence

Example

Spot a rise in delivery complaints across reviews and tickets the week it starts, with quotes for the team that owns it.

Shortlist it if

A CX or product team handles a steady, high volume of feedback across channels.

Choose it over

Enterpret when you serve many consumers and track sentiment across reviews and tickets, rather than tie feedback to B2B accounts and revenue.

Think twice if

You also need to collect the feedback: it analyzes, so pair it with a survey tool.

Price

Enterprise contract, priced by data volume and capabilities

Free plan

None published

Dovetail turns interviews, recordings, documents and surveys into searchable customer knowledge, with channels for continuous feedback and AI chat and summaries grounded in what you stored.

You bring

Interview recordings and transcripts, documents, survey exports and feedback channels

You get

Research summaries, highlights and answers that point back to the source material

Example

Ask what last quarter’s churn interviews said about pricing, and open the clips behind the answer.

Shortlist it if

Several teams need one shared place for customer evidence across many studies.

Choose it over

Looppanel when evidence must be shared across projects and teams; Enterpret when the input is research rather than support volume.

Think twice if

You need more than one project: the plan above Free is a custom Enterprise contract.

Price

Enterprise contract for the paid plan

Free plan

Yes: one project and one channel, with AI chat and summaries inside the project

Looppanel records and transcribes interviews, writes AI notes, and sorts the evidence by question or theme on an analysis board. Its site quotes researchers at Miro and PandaDoc.

You bring

Recordings from a round of discovery or usability interviews

You get

Notes grouped by question, an insights summary and video clips that support each finding

Example

After eight discovery calls, see every answer to “how do you do this today?” side by side, with clips.

Shortlist it if

A researcher or PM runs repeated interview rounds and wants each round’s analysis in one place.

Choose it over

Dovetail when one person does the analysis and a self-serve monthly plan fits better than an enterprise contract.

Think twice if

A team needs a shared repository with search across projects: that is Pro, at $395 a month.

Price

Solo $49 a month or $540 a year; Pro $395 a month or $4,200 a year, five editors minimum

Free plan

No free plan; 15-day trial

Watch the extra costs

Solo includes 5 transcription hours and 5 uploads a month; extra Pro editors are $75 a month each.

Featurebase combines a feedback portal, roadmap and changelog with a support inbox and an AI support agent, Fibi. The vendor names Lovable, Profound, Raycast and n8n as customers.

You bring

Feature requests from a portal or widget, and support conversations

You get

Organized requests, status updates to the people who asked, and support answers from Fibi

Example

Merge every request for SSO into one post, mark it planned, and tell everyone who voted when it ships.

Shortlist it if

A startup wants support and product feedback in one workspace, with fewer tools to pay for.

Choose it over

Canny when you also want the support desk, and per-seat pricing instead of pricing by tracked users.

Think twice if

You only need a voting board: the suite is more than that, and Frill is simpler.

Price

Growth $29 per seat a month billed annually; Professional $59; Enterprise $99

Free plan

Yes: one seat, no AI

Watch the extra costs

Fibi costs $0.49 per successful AI resolution; Feedback Autopilot has its own allowance on each plan.

Canny collects feature requests from a customer portal and, through Autopilot, from support tickets and sales calls, then removes duplicates and links each request to the accounts that asked. The vendor names Ahrefs, Typeform, ClickUp and CircleCI as customers.

You bring

Calls from Gong, tickets from Intercom, and posts and votes from your portal

You get

Deduplicated requests with their source conversations, the affected accounts and revenue context

Example

See which accounts asked for audit logs in sales calls this quarter, ranked by revenue, before you plan it.

Shortlist it if

A B2B team already hears many requests through sales and support and needs them in one list.

Choose it over

Featurebase when capturing requests from calls and tickets matters more than a support desk.

Think twice if

Many customers will post or vote: pricing grows with tracked users.

Price

Pro from $79 a month billed annually, for 100+ tracked users; Business on request

Free plan

Yes: 25 tracked users, with Autopilot capture included

Productboard links customer feedback to prioritization, roadmaps and specs. Its AI, Spark, drafts briefs and specifications from the feedback and product context you keep there.

You bring

Feedback notes from support, sales and a portal, plus your product hierarchy

You get

Features ranked with the customer evidence behind them, roadmaps, and briefs drafted by Spark

Example

Turn 40 feedback notes about reporting into a brief that cites the customers who asked.

Shortlist it if

A product team needs one shared system from customer signal to roadmap.

Choose it over

Canny or Featurebase when the job is deciding and specifying, not only collecting votes.

Think twice if

You want simple public voting and a changelog: Productboard asks for more structure than that.

Price

Plus $19 per maker a month billed annually ($25 monthly); Business $59 billed annually ($75 monthly), two makers minimum

Free plan

Yes: 500 feedback notes, and Spark with 50 AI credits a month

Watch the extra costs

Spark runs on AI credits: 250 a month on Plus, 500 per maker on Business.

airfocus is a product management platform for prioritizing with your own criteria and linking feedback to strategy, with an AI agent and an MCP server. Its pricing page quotes Apify, Oodrive and Papirfly.

You bring

Feedback, initiatives and your team’s own scoring criteria

You get

Requests scored by those criteria and linked to goals and the product hierarchy

Example

Score incoming requests by revenue impact, effort and strategic fit, and show leadership how each links to a goal.

Shortlist it if

Product operations needs a flexible prioritization framework across several teams.

Choose it over

Productboard when you want to define your own scoring and hierarchy; Savio when you need more than a request backlog.

Think twice if

You want to try it alone first: there is no free trial, only a personalized demo.

Price

Enterprise contract for Professional and Enterprise

Free plan

None, and no free trial

Watch the extra costs

The Insights agent, portfolio and capacity planning are on Enterprise.

Savio collects feature requests from the tools your customer-facing team already uses and ties them to customer segments and the roadmap. People who only log or view feedback do not need a paid seat.

You bring

Requests that support and sales log from help desk and CRM conversations

You get

A prioritized backlog that shows which customers and segments asked for each request

Example

Filter requests to enterprise accounts before roadmap planning, and read the conversations behind the top ones.

Shortlist it if

A B2B team wants disciplined request tracking with sales and support involved.

Choose it over

Canny when many teammates log requests, since contributor, viewer and submitter roles are free and unlimited.

Think twice if

You want requests pulled out of calls and tickets automatically: Canny’s Autopilot does that.

Price

Essential $39 a month billed annually, one paid user (+$23 each); Professional $79 (+$39 each)

Free plan

No free plan; 14-day trial, no card

Frill puts an ideas board with voting, a roadmap and a changelog in one widget. It is a simple, inexpensive way to show users what you plan and what shipped.

You bring

Ideas and votes from users, through a widget or a public board

You get

A public roadmap and changelog that show people what happened to their requests

Example

Move the top-voted idea to planned, then post the release note when it ships.

Shortlist it if

A small team wants a public board, roadmap and changelog at a fixed monthly price.

Choose it over

Canny when you want a fixed price instead of tracked-user pricing; Featurebase when you do not need support tools.

Think twice if

You want AI to sort requests: Frill’s AI suggestions are still in development.

Price

Startup $25 a month (50 ideas); Business $49 (unlimited ideas); Growth $149, billed monthly

Free plan

No free plan; 14-day trial, no card

Watch the extra costs

Privacy and white-labeling are paid add-ons; extra surveys are an add-on below Growth.

PostHog puts product analytics, session replay, surveys, experiments and an AI assistant on one stream of product events. A survey can appear at the exact step where behavior breaks.

You bring

Product events from its SDK, and survey questions targeted by behavior

You get

Funnels and replays that show where users drop off, and answers from the users at that step

Example

Find that activation drops at the integration step, watch five replays, then ask users who stalled there what they expected.

Shortlist it if

Engineers on your team can instrument events and you want surveys beside usage data.

Choose it over

Amplitude when engineers own the setup and you want analytics, replay, surveys and experiments priced on a public usage rate past the free tier; Pendo when you do not need in-app guides.

Think twice if

You only need a questionnaire: event setup and consent settings are work a form tool does not ask of you.

Price

Usage-based after the free allowances; unlimited team members

Free plan

Yes, every month: 1M events, 5,000 replays, 1,500 survey responses and 500 AI credits

Watch the extra costs

Each product has its own allowance and is billed separately past it.

Amplitude is product analytics with session replay, experiments, surveys and AI Feedback, which analyzes customer feedback next to behavior. It also offers agents and an MCP server.

You bring

Product events, replays and customer feedback records

You get

Retention and cohort analysis, with feedback from the same users beside it

Example

Compare what churned users said in feedback with how their usage changed in the month before they left.

Shortlist it if

Analytics already drives your product decisions and you want feedback in the same place.

Choose it over

PostHog when your product or growth team already works in Amplitude, or you want AI analysis of feedback records beside its charts.

Think twice if

You want to ask open questions in depth: it measures behavior and is not an interview tool.

Price

Plus is usage-based; Growth and Enterprise on request

Free plan

Yes: 2M events a month, unlimited seats, 10,000 replays and 2,000 AI feedback records

Watch the extra costs

Free limits the number of experiments and surveys.

Pendo combines product analytics, in-app guides, NPS and feedback in one platform. You can find a feature few accounts use and ask those accounts why, without leaving the product.

You bring

Usage data from its snippet or SDK, plus guides and surveys you target

You get

Feature adoption by account, NPS scores and feedback tied to usage

Example

See that few accounts open a new report, then show them a short guide and a one-question poll.

Shortlist it if

You also want in-app guides and onboarding, run from the same place as your analytics.

Choose it over

PostHog when in-app guides and account-level adoption matter more than experiments.

Think twice if

You only need surveys: Pendo is a bigger implementation than a standalone survey tool.

Price

Enterprise contract for paid plans

Free plan

Yes: analytics, guides, roadmaps and NPS for up to 500 monthly active users

Watch the extra costs

Pendo AI is an add-on on every plan.

Contentsquare, which now includes Hotjar, links on-page surveys and feedback widgets to session replay and heatmaps. It puts what website visitors said next to what they did.

You bring

A tracking script on your website, and short on-page surveys

You get

Survey answers linked to the sessions behind them, with AI sentiment and tags on Growth

Example

Ask visitors who leave checkout what stopped them, then watch the sessions of those who answered “shipping cost”.

Shortlist it if

Your friction is on a marketing site or web checkout rather than deep inside an app.

Choose it over

PostHog or Amplitude when the questions are about a website and the team works in heatmaps and replays, not event funnels.

Think twice if

You want reactions from people who are not already on your site: it surveys your own visitors.

Price

Voice of Customer Growth $99 a month billed annually, from 500 responses a month

Free plan

Yes: 100 survey responses a month, three active surveys, one month of data

Watch the extra costs

Heatmaps and replay are a separate Experience Analytics module; its Growth plan starts at $49 a month.

Userback adds a feedback widget to your web app. Users mark up a screenshot or record their screen, each report arrives with browser and technical details, and Business Insights adds AI themes and sentiment.

You bring

Reports from users or testers through the widget

You get

Annotated screenshots and recordings with technical details, and session replay on Business, sent to your issue tracker

Example

A customer reports a broken checkout, and the developer gets the screenshot, browser details and replay in one ticket.

Shortlist it if

Feedback from your product is often “this is broken” and must reach developers with context.

Choose it over

Marker.io or BugHerd when reports come from users of a live product rather than clients reviewing a website.

Think twice if

You plan to stay on Free: it keeps only seven days of history.

Price

Team $29 a month billed annually ($39 monthly), five seats; Business $79 billed annually ($99 monthly)

Free plan

Yes: two seats and two projects, seven days of history

Marker.io lets clients and testers mark up a screenshot of a website and send it straight to your issue tracker with page metadata. Higher plans add session replay, console logs and two-way Jira sync.

You bring

Annotated screenshots from reviewers, who need no account

You get

Issues in your tracker with the URL, browser details and screenshot attached

Example

A client marks a broken layout on the staging site, and the issue lands in your tracker with the page and browser.

Shortlist it if

An agency or web team runs QA and client reviews on websites.

Choose it over

BugHerd when issues should land in the tracker your developers already work in; Userback when reviewers are clients, not end users.

Think twice if

You want to learn why customers behave as they do: it is a QA tool.

Price

Starter $39 a month billed annually ($59 monthly): 3 users, 10 projects, 5,000 pageviews; Team $149 ($199)

Free plan

No free plan; 15-day trial capped at 25 issues

BugHerd pins feedback to the exact element on a web page, with a screenshot, technical details and optional video. It also handles reviews of Figma files, PDFs and images.

You bring

Pins from team members and guests on a live site, design file, PDF or image

You get

Feedback tasks tied to the element they point at, with screenshot and browser details

Example

A reviewer pins a comment on a confusing landing-page section, and the designer sees exactly which element it means.

Shortlist it if

An agency reviews websites and design files with many clients and guests.

Choose it over

Marker.io when reviews cover design files and PDFs as well as live pages, with unlimited guests.

Think twice if

The reports come from users of your own product: Userback fits that better.

Price

Standard $50 a month or $42 billed annually, five members; Studio $80 ($67); Premium $150 ($125)

Free plan

No free plan; free trial on every plan

Watch the extra costs

Extra members cost $8 a month each on monthly billing; AI titles and tags are in beta.